Kleyo

Growing a social commerce homeware shopping app from idea to a £5M valuation
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From ideation to launch
We created a social-commerce app that allows users to discover and share homeware shopping inspiration.

Our target demographic was ages 20-45, so the app had to be super simple to use and instantly understandable. The app allows you to create collections of your favourite products, design your own Kleyo shop and share your finds with your friends.

We also created an online marketplace to house all of our independent brand partners. We wanted to design this in a way which felt very community-led so we pushed app users’ collections to the forefront, and incentivised users to share their purchases online.

View on the App Store View on the App Store

Making shopping online more social

Continued optimisation
We routinely optimised the UI & UX, helping to drive over £140K GMV and 6X’ing our CVR from 0.2% to 1.2% in the 7 months following our release.

We also conducted user interviews to scope product requirements and translated those into new features and updates, contributing to an avg. 75% MoM increase in GMV.

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The process
Exploring, testing & capturing users’ thoughts to iterate & refine
Kleyo – User Feedback
A user-centric approach

Through a series of exploratory workshops, research and user-testing, we set out to uncover the root of why users would want to use our app, and what would keep them coming back.

To pull users away from using other similar alternatives, we had to instantly make their lives easier – and the main piece of feedback we received was to do with speed. Kleyo needed to be super quick to both shop & share.

Feature by feature, we tested and iterated; failing fast was our philosophy and it had to be in such a competitive, rapidly-growing space. We held a mix of moderated & unmoderated sessions to test quantitative (such as ‘time to checkout’ or ‘taps to share’) and qualitative metrics (a key focus of ours was the quality of our recommendation system).

As we were striving to find product-market-fit, constant iteration was vital – and user insight has been paramount ever since. These tests and feedback sessions ultimately enabled us to quickly understand what to keep, what to change, and what to remove.